Pop-Up Retail
Grow your brand with the perfect retail location.
The fastest way to put a brand in front of their customers: digitally native labels stepping into physical space, concepts testing new markets, and established names trying something new. No long lease, no guesswork.
A storefront, without the ten-year commitment.
Pop-ups let you meet customers in person, in the right neighbourhood, for as long as it makes sense: a weekend, a season, a launch. Share a space with complementary brands to tell a bigger story, or take a standalone unit in a high-traffic destination. We handle the space, the build, and the logistics; you focus on the experience people expect.
One team, from empty unit to open doors.
Site selection
The right location for your brand, audience, and budget drawn from our network of real estate from coast to coast to coast.
Terms & leasing
Short-term agreements negotiated end to end, so you’re never locked into more than you need.
Footfall & reporting
Five steps from idea to open.
Brief
We start with your goal, timeline, and budget and what a win looks like.
Space & match
We unlock locations that fit the brand and the audience, then lock in the terms.
Design & build
We work with your designers and buildings to ensure a finished, on-brand space, ready to trade.
Open & operate
Doors open. We drive footfall and keep the day-to-day running smoothly through associated activations and media impressions.
Report
You get a clear read on traffic, sales, and impressions and what to do next.
Pop-ups we’ve brought to life.
Step into physical, without the risk.
Test a market, launch a presence, or create a moment people talk about with none of the commitment of a long lease. We make the leap into physical retail simple.
Turn empty units into revenue.
Activate vacant or underused space with curated brands that suit your property and draw the right crowd, new income, and increased footfall, handled end to end.
Pop-ups we’ve delivered turn quiet square footage into destinations.
pop-ups delivered across the network
retail and mall partners
visitors reached through activations
Good to know.
What does a pop-up with The Ancillary Agency include?
Everything from finding the right space to opening the doors: site selection from our retail and mall network, short-term lease terms negotiated end to end, design and build-out referrals, plus marketing and reporting. You focus on the experience people came for, we handle the rest.
How long can a pop-up run?
As long as it makes sense for your goal: a weekend, a season, or a single launch moment. Because the agreements are short-term, you’re never locked into more than you need.
What kinds of brands is this right for?
Digitally native labels stepping into physical space for the first time, boutiques testing a new market or neighbourhood, and established names who want to try something new without signing a long lease.
Do we need to find our own space?
No. We match you to the right location from our network of shopping centre, office, and streetfront inventory, chosen for your brand, audience and budget, and negotiate the terms on your behalf. You can share a space with complementary brands or take a standalone unit in a high-traffic destination.
How do we know if it worked?
You get a clear read on the numbers that matter, footfall, sales and impressions, along with what they mean and what we’d do next. Marketing drives the visits; the the reporting shows exactly what it did.
